marcus jobes

Step 1) Brainstorm (no constraints)

List things you’re interested in OR good enough to talk about. One per line.

Interests / skills (one per line)

Tip: If you’re not an “expert,” you can still do: challenges, experiments, interviews, breakdowns, entertainment.

Step 2) Pick ONE niche to test (for now)

Choose from your brainstorm OR type a niche. This isn’t permanent — it’s just what you’ll analyze now.

Pick from your brainstorm

Select one and we’ll auto-fill the niche box.

Your niche

What’s your main goal?

Step 3) List possible content formats for this niche

Start with presets (optional), then add your own. One format per line.

Quick presets (click to add)

Formats (one per line)

Reminder: We’re listing types of videos (formats), not specific video ideas yet.

Step 4) Binary filter (YES/NO)

Any “No” eliminates that format. This is the fast “don’t waste 6 months” filter.

Quick Sustainability Calculator (matches the transcript)

Target views per video (ex: 19000)

Videos per week (ex: 1)

RPM estimate ($ per 1,000 views)

Desired monthly income (optional)

Estimated monthly views

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Estimated monthly AdSense revenue

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Enter values above to see if AdSense alone is sustainable.

Optional: upload an RPM/CPM CSV to reference

This is optional. The app works without it.

Show CSV preview (first ~40 rows)

No file loaded.

A) Perpetual (1–200?) B) First or Best? C) Goal-fit / Sustainable? Monetization path (for C)

Format	A) 1–200?	B) First/Best?	C) Goal-fit?	Monetization (pick what applies)	Notes (optional)

Quick definitions:
A = can you make a LOT of these without boredom/repetition?
B = could you be clearly different/better (or first) in your niche? (requires quick YouTube research)
C = will this help your goal and be sustainable? If AdSense is low, you’ll need products/services/affiliates/sponsors.

Step 5) Score the survivors (0–10)

Only formats that passed ALL three binary questions show up here.

Format	Ease	Defensible	$ Potential	Interest	Total

Scoring tips: Ease = how quickly you can ship; Defensible = hard to copy; $ = strong monetization path; Interest = you’ll still like it after 50 uploads.

Step 6) Results

If nothing survives: switch niches or invent new formats, then rerun.